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Our company: from jewelery to buy gold

It all started in 2004 when the Garcia family, who had been entrepreneur in trade since some time and was a lover of precious objects and collector of luxury watches, decided to open one of the first shops offering the service to purchase precious metals.
It was a business that was still almost unknown in Bolzano, capital of South Tyrol.

In subsequent years, the continuing growth of the gold price, professionalism and passion that was put into this activity, allowed to expand into the surrounding territory up to being one of the leading companies in the industry with six stores scattered in northern Italy and seven in northern Spain.

In fact, during the years the company has expanded outside the country. So, the first shops & Diamonds Carats of the Basque country, precisely in the north of Spain, were opened.

The way of working and exposing ourselves to new ideas as an outlet window becoming always cheaper, new services such as repairs, creations and an increasingly modern and functional rendering, allowed us to gain trust in our customers, gain a reputation in various cities and resist over the years to an increasingly unbridled and fierce competition.

In 2014 Alfonso Garcia Giusti decides to entrust everything to his son Manuel, who with family support and the experience gained over the years in the field creates and registers a totally new and innovative brand that is different from all the existing ones.

The goal was to distort the image of the usual “buy gold”, which has become obsolete and no longer congruent with customers and our professionalism, conceiving a more sober and elegant figure, but which would include the old services and will integrate the new.


The evaluation purchase of Gold, Silver, Platinum, Diamonds and prestigious watches, through investment proposals in precious metals, up to the individual design of our goldsmith’s workshop.

Each service is offered with competence and professionalism of people who have been working in this market for over a decade and are able to provide each customer with the service that best suits their needs.

In addition we provide a very wide range of products that you can buy online or see for yourself by simply making an appointment through our contact form and come to visit us at one of our six stores.